Advertising during the Big Game is every marketers dream opportunity, all the pressure to pull off something brilliant…great way to make your career, right? Now, let me welcome you to the 21st century the Age of Technology. These days there are really clever ways to get your message to consumers without spending $4 million in advertising on a Super Bowl Commercial. I know we all love those witty and sometimes hilarious commercials advertisers push during the Big Game. It makes you wonder if the message really gets through to the consumers. Continue reading →
Have you ever been minding your own business, carrying out your daily errands, trying to conquer the world one mundane task at a time, and some random crazy person comes up to you and asks you follow them up to some elaborate tent setup to try a little taste of Cup A and B of some unmarked food or drink product; to find out which you prefer? Or have you been riding your friendly neighborhood public transportation and noticed that the hand railing you are holding for balance isn’t just railing anymore, it’s actually a set of exercise weights? Continue reading →
Heineken has a history of executing out of the box guerilla marketing tactics like their newest tactic appropriately titled,”Departure Roulette.” Last week, a Heineken representative set up a giant billboard at JFK’s Terminal 8 and asked volunteer travelers to press a button which would assign them to a new random destination immediately.