Consumer Data Does Not Lie

After recently reviewing the latest Scarborough data for the Dallas/Ft. Worth market, I walked away re-inspired and more confident that data and figures can help you way more than they can hurt you.

matrix-numbersHealthcare is one of the industries that I’ve been heavily prospecting and I’ve noticed a couple of challenges along the way.  I find that trying to pitch advertising values to a hospital or specialty clinic can be complicated as it has been for me. The first obstacle I always face is providing enough data and proof that our consumers consist of the very Continue reading