Forget waking up at 2am to get in line at Best Buy; or ending Thanksgiving dinner early to get to Victoria’s Secret at 9pm… All you have to do is turn on your mobile device or tablet and shop from the comfort of home.
Have you ever been minding your own business, carrying out your daily errands, trying to conquer the world one mundane task at a time, and some random crazy person comes up to you and asks you follow them up to some elaborate tent setup to try a little taste of Cup A and B of some unmarked food or drink product; to find out which you prefer? Or have you been riding your friendly neighborhood public transportation and noticed that the hand railing you are holding for balance isn’t just railing anymore, it’s actually a set of exercise weights? Continue reading
Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
3 Martini Lunches 