How the “Connected Car” took a wrong turn!

Ok, you must admit the notion of having a “Dashboard of the Future” is kinda cool, Wifi connected, with streaming audio features, voice commands and social integration screams fun!  I wonder though, face booking, tweeting, texting and driving is a scary notion no matter how cool, sleek and well designed the Dashboard of the future may look.  Automakers are in a rush to design the future automobile that could change the way we drive forever.  Actually it could revolutionize the way we drive forever.  Just think of the amazing things you could do with a smart Dashboard.

Geographic Segmentation: Everything is Bigger in Texas!

There are many strategic ways to market your business.  One of the key factors in developing a marketing strategy is understanding your target consumer. There are a many ways to profile your target including marketing segmentation which can be based on any factor, like culture, economic status and geographic differences. If the market segmentation is based on geographic units, it is called geographic segmentation.  

Marketing Stunts: Heineken plays “Departure Roulette”

Heineken has a history of executing out of the box guerilla marketing tactics like their newest tactic appropriately titled,”Departure Roulette.”  Last week, a Heineken representative set up a giant billboard at JFK’s Terminal 8 and asked volunteer travelers to press a button which would assign them to a new random destination immediately.