How Relevant Is Your Marketing To Your Customer?

One of my favorite daily emails I receive is “Shop It To Me”.   “Shop It To Me” is like an online personal shopper.  I filled out a survey and told them my favorite brands and sizes, etc.  They do all the work!  They scout the web and deliver a personalized Salemail™ that features the latest markdowns, secret promotion codes, and VIP sale events!  “Shop It To Me” uses Commerce Relevancy, which is the next wave putting your client marketing on another level.  How often are you getting emails with “your personal product recommendations”? How personalized and correct are they really? How relevant is the information you are sending to your customers?

Geographic Segmentation: Everything is Bigger in Texas!

There are many strategic ways to market your business.  One of the key factors in developing a marketing strategy is understanding your target consumer. There are a many ways to profile your target including marketing segmentation which can be based on any factor, like culture, economic status and geographic differences. If the market segmentation is based on geographic units, it is called geographic segmentation.