Guerrilla Marketing & the Small Business

Have you ever been minding your own business, carrying out your daily errands, trying to conquer the world one mundane task at a time, and some random crazy person comes up to you and asks you follow them up to some elaborate tent setup to try a little taste of Cup A and B of some unmarked food or drink product; to find out which you prefer?  Or have you been riding your friendly neighborhood public transportation and noticed that the hand railing you are holding for balance isn’t just railing anymore, it’s actually a set of exercise weights?

Marketing Stunts: Giant Dragon Skull Found on Beach

The marketing world seems to be finding more and more ways to capture attention through stunts.

Marketing Stunts: Heineken plays “Departure Roulette”

Heineken has a history of executing out of the box guerilla marketing tactics like their newest tactic appropriately titled,”Departure Roulette.”  Last week, a Heineken representative set up a giant billboard at JFK’s Terminal 8 and asked volunteer travelers to press a button which would assign them to a new random destination immediately.