Forget waking up at 2am to get in line at Best Buy; or ending Thanksgiving dinner early to get to Victoria’s Secret at 9pm… All you have to do is turn on your mobile device or tablet and shop from the comfort of home.
Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
Google Glass is at the forefront of what I’m predicting to be a new turn into an explosion of wearable technology. The Google Glass is a lightweight frame equipped with a hidden camera and tiny corner display that responds to voice commands. It could be described as the Internet layered on top of augmented reality. Literarily, it’s an eyeglass display with facial recognition. It also gives directions as you walk and takes video from your point of view. Because eye movements are largely subconscious, Glass will quickly learn a significant amount of information that you probably don’t realize about yourself. It can collect, send and receive information when you’re not thinking about it. There’s no clicking or swiping which eliminates that brief second of choice. When information is rapidly collected, it destroys Glass users’ control over the personal information that we may or may not choose to share. Continue reading
As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.
The music industry is transitioning from the traditional press tour and album release events, to competing with the millennial desire to have it and get it now. Katy Perry is one artist who isn’t fighting the hunger but encouraging it. Continue reading
Attention all foodies, it’s that time of the year— DFW Restaurant Week!
Restaurant Week DFW, presented by Central Market, is that time of the year when you can check out great restaurants for less than half of the price that you would normally pay to eat in one of them. Restaurant Week officially takes place between August 12–18, although some restaurants will also offer the special deal during a Restaurant Week preview August 9–11, and as well, from August 19–September 1, during an extended Restaurant Week. Continue reading
3 Martini Lunches 