If you are looking for a way to expand your Dallas area business, then social media is the way to go. Don’t make the mistake of thinking that social media is only for companies that have a national audience – you can focus on Dallas social media tactics in order to expand your business within the area as well. Continue reading
Tag Archives: social media strategy
Should your Dallas Business be Marketing on Facebook?
Facebook is a hugely popular social media network, with well over a billion active users. If you’re under the impression that Facebook is simply a place for bored people to share cat videos and brag about how many friends they have, then you’re right, but you’re missing out on a fantastic marketing opportunity for your small business.
Is Prankvertising the new trend in Advertising?
Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
Google Glass is at the forefront of what I’m predicting to be a new turn into an explosion of wearable technology. The Google Glass is a lightweight frame equipped with a hidden camera and tiny corner display that responds to voice commands. It could be described as the Internet layered on top of augmented reality. Literarily, it’s an eyeglass display with facial recognition. It also gives directions as you walk and takes video from your point of view. Because eye movements are largely subconscious, Glass will quickly learn a significant amount of information that you probably don’t realize about yourself. It can collect, send and receive information when you’re not thinking about it. There’s no clicking or swiping which eliminates that brief second of choice. When information is rapidly collected, it destroys Glass users’ control over the personal information that we may or may not choose to share. Continue reading
Join the App Movement and Get Your Consumers Engaged!
The season finale of So You Think You Can Dance was last night and what a great finale it was! You may or may not be a fan but if you were, this season was the best yet! Why? Well, the dancing, of course; but also because of The FOX NOW app. This year, you didn’t have to remember every dancer’s phone number or text code and risk getting confused and accidently vote for the wrong one. The horror! Continue reading