Forget waking up at 2am to get in line at Best Buy; or ending Thanksgiving dinner early to get to Victoria’s Secret at 9pm… All you have to do is turn on your mobile device or tablet and shop from the comfort of home.
Students are still on summer vacation, but retailers are already planning for the back-to-
school shopping season.
It’s the second largest consumer-spending period for retailers behind the winter holidays and a huge opportunity for marketers to increase brand awareness and expand their customer base. Average back-to-school spending has continued to increase every year. The average American with kids in grades K-12 shelled out approximately $688 during the last back-to-school season, up from $603 in 2011. Continue reading
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