How Relevant Is Your Marketing To Your Customer?

One of my favorite daily emails I receive is “Shop It To Me”.   “Shop It To Me” is like an online personal shopper.  I filled out a survey and told them my favorite brands and sizes, etc.  They do all the work!  They scout the web and deliver a personalized Salemail™ that features the latest markdowns, secret promotion codes, and VIP sale events!  “Shop It To Me” uses Commerce Relevancy, which is the next wave putting your client marketing on another level.  How often are you getting emails with “your personal product recommendations”? How personalized and correct are they really? How relevant is the information you are sending to your customers?