Recently, I spoke on a marketing panel at a Young Entrepreneur’s Conference at the University of Texas, at Dallas. In my conversations with these bright young dreamers, one reoccurring theme was a constant question….How do you build a successful brand?
Now, I love opportunities like this because it allows me to share a few brand management insights I learned from working with several successful brand managers throughout my career. I wanted to share with you a few of the insights I’ve learned. I collaborated with my good friend Sheldon Boyea, Senior Brand Manager at Kimberly Clark Corporation to share a list of 15 jewels and insights with you. It is important to understand the consumer is boss and should drive everything you do. Enjoy! Continue reading