Motivate Your Target Market By Using Radio

A recent article on the Nielsen website caught my eye.  It states that radio is an integral part of the lives of most Americans with 92% of Americans tuning in to the radio each week… So who exactly is motivating these audio consumers and how can you, as a business owner/marketer, use this to your benefit to maximize your marketing budget?

Geographic Segmentation: Everything is Bigger in Texas!

There are many strategic ways to market your business.  One of the key factors in developing a marketing strategy is understanding your target consumer. There are a many ways to profile your target including marketing segmentation which can be based on any factor, like culture, economic status and geographic differences. If the market segmentation is based on geographic units, it is called geographic segmentation.