What Is Your Marketing Strategy Lacking?

During my 11+ years in radio, one of the things I like most about my job is the opportunity to help new businesses launch and grow their business.  The key to their success is quite simple; you have to have a solid marketing strategy.  You could have the best and most unique product in the world, but if you don’t take the right approach to market it, no one will know it exists.  Here are a few things to consider when creating your marketing strategy:

Who’s Leading the Tribe?: How Technology Shifts Corporate Power

I needed a quick sprint of inspiration and turned to Seth Godin’s must read, “Tribes, We Need You to Lead Us.”  If you haven’t read this jolt of leadership – you must!

Godin discusses marketing ideologies in an internet world.  He speaks to traditional influences from consumer messaging.  Traditionally, the ad community has conveniently placed consumers into generic categories like “general market” and other stereotypical and usually demographically-driven targets.  This has become the foundation of their media buying strategy, thereby broadcasting through consumer advertisements.  To the contrary, Godin argues that mass marketing is dead, primarily due to the internet’s immense connectivity and everyone’s ability to share and voice their ideas and interests. He finds that the end game lies in winning through leadership and influence.