What Is Your Marketing Strategy Lacking?

During my 11+ years in radio, one of the things I like most about my job is the opportunity to help new businesses launch and grow their business.  The key to their success is quite simple; you have to have a solid marketing strategy.  You could have the best and most unique product in the world, but if you don’t take the right approach to market it, no one will know it exists.  Here are a few things to consider when creating your marketing strategy:

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Cause-Related Marketing: Is It Right For Your Business?


Cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause-related marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause-related marketing is a marketing relationship not necessarily based on a donation. Continue reading