5 Things To Consider For Your Back To School Marketing Campaign

Students are still on summer vacation, but retailers are already planning for the back-to-school shopping season.

It’s the second largest consumer-spending period for retailers behind the winter holidays and a huge opportunity for marketers to increase brand awareness and expand their customer base. Average back-to-school spending has continued to increase every year. The average American with kids in grades K-12 shelled out approximately $688 during the last back-to-school season, up from $603 in 2011.