New DART App Makes Commute to State Fair as Easy as Fried Apple Pie!

Each year I look forward to stuffing my face with the newest fried concoctions at one of the biggest events to hit the Lone Star State .I am, of course, referring to the State Fair of Texas! While I can’t sleep thinking about all the great treats I will be tasting when I get to the fairgrounds, I sigh thinking about the commute to get there. Many fairgoers, like me, don’t like riding around for several minutes fighting for parking spaces in traffic. So instead  we take Dallas Area Rapid Transit.

5 Things To Consider For Your Back To School Marketing Campaign

Students are still on summer vacation, but retailers are already planning for the back-to-school shopping season.

It’s the second largest consumer-spending period for retailers behind the winter holidays and a huge opportunity for marketers to increase brand awareness and expand their customer base. Average back-to-school spending has continued to increase every year. The average American with kids in grades K-12 shelled out approximately $688 during the last back-to-school season, up from $603 in 2011.