Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
The season finale of So You Think You Can Dance was last night and what a great finale it was! You may or may not be a fan but if you were, this season was the best yet! Why? Well, the dancing, of course; but also because of The FOX NOW app. This year, you didn’t have to remember every dancer’s phone number or text code and risk getting confused and accidently vote for the wrong one. The horror! 
As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.
There are many strategic ways to market your business. One of the key factors in developing a marketing strategy is understanding your target consumer. There are a many ways to profile your target including marketing segmentation which can be based on any factor, like culture, economic status and geographic differences. If the market segmentation is based on geographic units, it is called geographic segmentation. 
Millennial Generation or Generation Y includes those who were born roughly between 1980 and 2000. They’re rapidly coming into their own and will make up 36 percent of the workforce by next year and 46 percent by 2020. 
3 Martini Lunches 