As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.
The music industry is transitioning from the traditional press tour and album release events, to competing with the millennial desire to have it and get it now. Katy Perry is one artist who isn’t fighting the hunger but encouraging it. Continue reading
There are many strategic ways to market your business. One of the key factors in developing a marketing strategy is understanding your target consumer. There are a many ways to profile your target including marketing segmentation which can be based on any factor, like culture, economic status and geographic differences. If the market segmentation is based on geographic units, it is called geographic segmentation. Continue reading
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