As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.
The music industry is transitioning from the traditional press tour and album release events, to competing with the millennial desire to have it and get it now. Katy Perry is one artist who isn’t fighting the hunger but encouraging it. Continue reading
As I was shopping for some outdoor and patio items this past weekend and noticed several “Christmas” sections starting to appear in many major retail establishments. The holiday marketing season is rapidly approaching and consumer marketers are already in the process of finalizing holiday strategies. Even though successful marketing tactics and strategies carry over from year-to-year, each season offers new wrinkles on old ideas and sometimes completely new marketing channels and technologies. Here are a few tactics to consider when planning your holiday marketing campaign: Continue reading
I recently attended a screening of BET’s new movie and upcoming TV series “Being Mary Jane,” starring Gabrielle Union. At the screening, they asked everyone attending to promote the show on Twitter and Instagram using several different hashtags. Since then, I’ve been noticing that everyone is using a hash tag! Dallas small businesses and agencies would do well to follow what Hollywood movies are doing and get on the hashtag bandwagon. Continue reading
Once upon a time Facebook ruled the world and advertisers clamored to break into its social space. And they did, and in a big annoying way. The dominating opinion of most users is that interruption of leisurely social time with ads is a huge marketing No-No! Users avoid News-feed ads and discount them as invasive, monitored messages that interrupt private time. And alas, things changed and the old Facebook became extinct as has the former user enthusiasm around it. Continue reading
3 Martini Lunches 