Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading →
As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.
The music industry is transitioning from the traditional press tour and album release events, to competing with the millennial desire to have it and get it now. Katy Perry is one artist who isn’t fighting the hunger but encouraging it. Continue reading →
As advertisers we work vigorously to make sure the message we distribute to the public is appealing to our target and engages consumers to the product. No matter how eloquent our messages are, a simple bad review of “This sucks” can turn potential consumers away in a heartbeat. With the number of reviews made on a daily basis in large markets like DFW, small businesses and companies in Dallas need to be aware of their online reputation. Here are a few reasons why you shoudl monitor your online reputation. Continue reading →
Cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause-related marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause-related marketing is a marketing relationship not necessarily based on a donation. Continue reading →