Cause-Related Marketing: Is It Right For Your Business?


Cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause-related marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause-related marketing is a marketing relationship not necessarily based on a donation. Continue reading

Consumer Data Does Not Lie

After recently reviewing the latest Scarborough data for the Dallas/Ft. Worth market, I walked away re-inspired and more confident that data and figures can help you way more than they can hurt you.

matrix-numbersHealthcare is one of the industries that I’ve been heavily prospecting and I’ve noticed a couple of challenges along the way.  I find that trying to pitch advertising values to a hospital or specialty clinic can be complicated as it has been for me. The first obstacle I always face is providing enough data and proof that our consumers consist of the very Continue reading