How the “Connected Car” took a wrong turn!

Mazda3 dashboard

Ok, you must admit the notion of having a “Dashboard of the Future” is kinda cool, Wifi connected, with streaming audio features, voice commands and social integration screams fun!  I wonder though, face booking, tweeting, texting and driving is a scary notion no matter how cool, sleek and well designed the Dashboard of the future may look.  Automakers are in a rush to design the future automobile that could change the way we drive forever.  Actually it could revolutionize the way we drive forever.  Just think of the amazing things you could do with a smart Dashboard.

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Marketing to “Stressed Out” Millennials

betterstressMillennial Generation or Generation Y includes those who were born roughly between 1980 and 2000. They’re rapidly coming into their own and will make up 36 percent of the workforce by next year and 46 percent by 2020.  The American Psychological Association recently released research revealing that Millennials are the most stressed demographic. Continue reading