5 Tips for Using Social Media to Grow your Dallas Business

If you are looking for a way to expand your Dallas area business, then social media is the way to go. Don’t make the mistake of thinking that social media is only for companies that have a national audience – you can focus on Dallas social media tactics in order to expand your business within the area as well.

Should your Dallas Business be Marketing on Facebook?

Facebook is a hugely popular social media network, with well over a billion active users. If you’re under the impression that Facebook is simply a place for bored people to share cat videos and brag about how many friends they have, then you’re right, but you’re missing out on a fantastic marketing opportunity for your small business.

DFW Restaurant Week is Upon Us Again!

Attention all foodies, it’s that time of the year— DFW Restaurant Week!

Restaurant Week DFW, presented by Central Market, is that time of the year when you can check out great restaurants for less than half of the price that you would normally pay to eat in one of them. Restaurant Week officially takes place between August 12–18, although some restaurants will also offer the special deal during a Restaurant Week preview August 9–11, and as well, from August 19–September 1, during an extended Restaurant Week.

Reputation Management: What Others Are Saying About YOUR Business

As advertisers we work vigorously to make sure the message we distribute to the public is appealing to our target and engages consumers to the product. No matter how eloquent our messages are, a simple bad review of “This sucks” can turn potential consumers away in a heartbeat.  With the number of reviews made on a daily basis in large markets like DFW, small businesses and companies in Dallas need to be aware of their online reputation.  Here are a few reasons why you shoudl monitor your online reputation.

3 Steps to Building Brand Loyalty

One of the biggest challenges facing marketers is gaining and retaining customers. All customers are of value, but that value doesn’t equal consumer loyalty to your brand. Some consumers of your brand become lifelong users, advocates and enthusiast.  Other consumers are less committed to your brand and are easily swayed through consumer promotions, competitive pricing and convenience. You can’t please all consumers at all times. What is not a given, however, is the size of the “loyalist” segment for any given brand.