If you are looking for a way to expand your Dallas area business, then social media is the way to go. Don’t make the mistake of thinking that social media is only for companies that have a national audience – you can focus on Dallas social media tactics in order to expand your business within the area as well. Continue reading
Attention all foodies, it’s that time of the year— DFW Restaurant Week!
Restaurant Week DFW, presented by Central Market, is that time of the year when you can check out great restaurants for less than half of the price that you would normally pay to eat in one of them. Restaurant Week officially takes place between August 12–18, although some restaurants will also offer the special deal during a Restaurant Week preview August 9–11, and as well, from August 19–September 1, during an extended Restaurant Week. Continue reading
One of the biggest challenges facing marketers is gaining and retaining customers. All customers are of value, but that value doesn’t equal consumer loyalty to your brand. Some consumers of your brand become lifelong users, advocates and enthusiast. Other consumers are less committed to your brand and are easily swayed through consumer promotions, competitive pricing and convenience. You can’t please all consumers at all times. What is not a given, however, is the size of the “loyalist” segment for any given brand. Continue reading
As I was shopping for some outdoor and patio items this past weekend and noticed several “Christmas” sections starting to appear in many major retail establishments. The holiday marketing season is rapidly approaching and consumer marketers are already in the process of finalizing holiday strategies. Even though successful marketing tactics and strategies carry over from year-to-year, each season offers new wrinkles on old ideas and sometimes completely new marketing channels and technologies. Here are a few tactics to consider when planning your holiday marketing campaign: Continue reading
I recently attended a screening of BET’s new movie and upcoming TV series “Being Mary Jane,” starring Gabrielle Union. At the screening, they asked everyone attending to promote the show on Twitter and Instagram using several different hashtags. Since then, I’ve been noticing that everyone is using a hash tag! Dallas small businesses and agencies would do well to follow what Hollywood movies are doing and get on the hashtag bandwagon. Continue reading
3 Martini Lunches 