Is Prankvertising the new trend in Advertising?

Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz.  The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc.  It has the same appeal that “flash mobs” started way back in 2003.

Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy.   Some examples include the movie trailer for Dead Man Down.  The scene is set in an office building.

New DART App Makes Commute to State Fair as Easy as Fried Apple Pie!

Each year I look forward to stuffing my face with the newest fried concoctions at one of the biggest events to hit the Lone Star State .I am, of course, referring to the State Fair of Texas! While I can’t sleep thinking about all the great treats I will be tasting when I get to the fairgrounds, I sigh thinking about the commute to get there. Many fairgoers, like me, don’t like riding around for several minutes fighting for parking spaces in traffic. So instead  we take Dallas Area Rapid Transit.

Join the App Movement and Get Your Consumers Engaged!

The season finale of So You Think You Can Dance was last night and what a great finale it was! You may or may not be a fan but if you were, this season was the best yet!  Why?  Well, the dancing, of course; but also because of The FOX NOW app.  This year, you didn’t have to remember every dancer’s phone number or text code and risk getting confused and accidently vote for the wrong one. The horror! 

Marketing Stunts: Heineken plays “Departure Roulette”

Heineken has a history of executing out of the box guerilla marketing tactics like their newest tactic appropriately titled,”Departure Roulette.”  Last week, a Heineken representative set up a giant billboard at JFK’s Terminal 8 and asked volunteer travelers to press a button which would assign them to a new random destination immediately.

The Benefits of Brand Engagement Through Experiential Marketing

This weekend, I attended the 8^th Annual DUBCustom Car Show and Concert and was fascinated by the various vendors and their methods of brand engagement at the event.  I spoke to a few vendors to see what methods work best for them and the benefits they realized from experiential marketing.  Experiential Marketing can be referred to, or exist in many various formats such as Event Marketing, Live Marketing or Sponsorship Activation.