Black Friday 2.0—the Cyber Monday Phenomenon

Forget waking up at 2am to get in line at Best Buy; or ending Thanksgiving dinner early to get to Victoria’s Secret at 9pm… All you have to do is turn on your mobile device or tablet and shop from the comfort of home.

Black Friday

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Is Your Mobile Marketing Strategy Air-tight?

US Retail McommerceMobile devices have clearly changed the way people shop.  From my own personal experience, as I was doing some Black Friday shopping last week, I turned to my I-phone on several occasions for price comparisons, check inventory to see which store had the item I was looking for in-stock, and to read consumer reviews.

In e-commerce, the mobile revolution is here.

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