Forget waking up at 2am to get in line at Best Buy; or ending Thanksgiving dinner early to get to Victoria’s Secret at 9pm… All you have to do is turn on your mobile device or tablet and shop from the comfort of home.
Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
Each year I look forward to stuffing my face with the newest fried concoctions at one of the biggest events to hit the Lone Star State .I am, of course, referring to the State Fair of Texas! While I can’t sleep thinking about all the great treats I will be tasting when I get to the fairgrounds, I sigh thinking about the commute to get there. Many fairgoers, like me, don’t like riding around for several minutes fighting for parking spaces in traffic. So instead we take Dallas Area Rapid Transit. Continue reading
3 Martini Lunches 