A recent article on the Nielsen website caught my eye. It states that radio is an integral part of the lives of most Americans with 92% of Americans tuning in to the radio each week… So who exactly is motivating these audio consumers and how can you, as a business owner/marketer, use this to your benefit to maximize your marketing budget? Continue reading
If you are looking for a way to expand your Dallas area business, then social media is the way to go. Don’t make the mistake of thinking that social media is only for companies that have a national audience – you can focus on Dallas social media tactics in order to expand your business within the area as well. Continue reading
Even though it’s been overshadowed in recent years by other forms of media, radio remains a stalwart and time-proven form of outreach. In fact, in terms of its combination of reach and affordability, radio can be one of the best methods through which a growing Dallas business can advertise!
The Dallas radio market is the fifth-largest in the country, with nearly five million daily listeners, which makes it a powerful avenue of outreach for virtually any business. Yet, in our view, not enough businesses are taking advantage of it. Continue reading
Advertising during the Big Game is every marketers dream opportunity, all the pressure to pull off something brilliant…great way to make your career, right? Now, let me welcome you to the 21st century the Age of Technology. These days there are really clever ways to get your message to consumers without spending $4 million in advertising on a Super Bowl Commercial. I know we all love those witty and sometimes hilarious commercials advertisers push during the Big Game. It makes you wonder if the message really gets through to the consumers. Continue reading
One of my favorite daily emails I receive is “Shop It To Me”. “Shop It To Me” is like an online personal shopper. I filled out a survey and told them my favorite brands and sizes, etc. They do all the work! They scout the web and deliver a personalized Salemail™ that features the latest markdowns, secret promotion codes, and VIP sale events! “Shop It To Me” uses Commerce Relevancy, which is the next wave putting your client marketing on another level. How often are you getting emails with “your personal product recommendations”? How personalized and correct are they really? How relevant is the information you are sending to your customers?
3 Martini Lunches 