Motivate Your Target Market By Using Radio

A recent article on the Nielsen website caught my eye.  It states that radio is an integral part of the lives of most Americans with 92% of Americans tuning in to the radio each week… So who exactly is motivating these audio consumers and how can you, as a business owner/marketer, use this to your benefit to maximize your marketing budget?

Should your Dallas Business be Marketing on Facebook?

Facebook is a hugely popular social media network, with well over a billion active users. If you’re under the impression that Facebook is simply a place for bored people to share cat videos and brag about how many friends they have, then you’re right, but you’re missing out on a fantastic marketing opportunity for your small business.

Is Your Mobile Marketing Strategy Air-tight?

Mobile devices have clearly changed the way people shop.  From my own personal experience, as I was doing some Black Friday shopping last week, I turned to my I-phone on several occasions for price comparisons, check inventory to see which store had the item I was looking for in-stock, and to read consumer reviews.

In e-commerce, the mobile revolution is here.

Is Prankvertising the new trend in Advertising?

Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz.  The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc.  It has the same appeal that “flash mobs” started way back in 2003.

Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy.   Some examples include the movie trailer for Dead Man Down.  The scene is set in an office building.

Google Glass

Google Glass is at the forefront of what I’m predicting to be a new turn into an explosion of wearable technology. The Google Glass is a lightweight frame equipped with a hidden camera and tiny corner display that responds to voice commands. It could be described as the Internet layered on top of augmented reality. Literarily, it’s an eyeglass display with facial recognition. It also gives directions as you walk and takes video from your point of view. Because eye movements are largely subconscious, Glass will quickly learn a significant amount of information that you probably don’t realize about yourself. It can collect, send and receive information when you’re not thinking about it. There’s no clicking or swiping which eliminates that brief second of choice. When information is rapidly collected, it destroys Glass users’ control over the personal information that we may or may not choose to share.