5 Things To Consider For Your Back To School Marketing Campaign

Students are still on summer vacation, but retailers are already planning for the back-to-school shopping season.

It’s the second largest consumer-spending period for retailers behind the winter holidays and a huge opportunity for marketers to increase brand awareness and expand their customer base. Average back-to-school spending has continued to increase every year. The average American with kids in grades K-12 shelled out approximately $688 during the last back-to-school season, up from $603 in 2011.

DFW Restaurant Week is Upon Us Again!

Attention all foodies, it’s that time of the year— DFW Restaurant Week!

Restaurant Week DFW, presented by Central Market, is that time of the year when you can check out great restaurants for less than half of the price that you would normally pay to eat in one of them. Restaurant Week officially takes place between August 12–18, although some restaurants will also offer the special deal during a Restaurant Week preview August 9–11, and as well, from August 19–September 1, during an extended Restaurant Week.

Cause-Related Marketing: Is It Right For Your Business?

Cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause-related marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause-related marketing is a marketing relationship not necessarily based on a donation.