Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
Each year I look forward to stuffing my face with the newest fried concoctions at one of the biggest events to hit the Lone Star State .I am, of course, referring to the State Fair of Texas! While I can’t sleep thinking about all the great treats I will be tasting when I get to the fairgrounds, I sigh thinking about the commute to get there. Many fairgoers, like me, don’t like riding around for several minutes fighting for parking spaces in traffic. So instead we take Dallas Area Rapid Transit. 
As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.
As advertisers we work vigorously to make sure the message we distribute to the public is appealing to our target and engages consumers to the product. No matter how eloquent our messages are, a simple bad review of “This sucks” can turn potential consumers away in a heartbeat. With the number of reviews made on a daily basis in large markets like DFW, small businesses and companies in Dallas need to be aware of their online reputation. Here are a few reasons why you shoudl monitor your online reputation. 
3 Martini Lunches 