Guerrilla Marketing & the Small Business

Have you ever been minding your own business, carrying out your daily errands, trying to conquer the world one mundane task at a time, and some random crazy person comes up to you and asks you follow them up to some elaborate tent setup to try a little taste of Cup A and B of some unmarked food or drink product; to find out which you prefer?  Or have you been riding your friendly neighborhood public transportation and noticed that the hand railing you are holding for balance isn’t just railing anymore, it’s actually a set of exercise weights?

#AUniqueApproachToHashtagging

As the presence and influence of social media branding continues to climb, advertisers are capitalizing on this growing trend with unique approaches.

The music industry is transitioning from the traditional press tour and album release events, to competing with the millennial desire to have it and get it now.  Katy Perry is one artist who isn’t fighting the hunger but encouraging it.

Geographic Segmentation: Everything is Bigger in Texas!

There are many strategic ways to market your business.  One of the key factors in developing a marketing strategy is understanding your target consumer. There are a many ways to profile your target including marketing segmentation which can be based on any factor, like culture, economic status and geographic differences. If the market segmentation is based on geographic units, it is called geographic segmentation.  

5 Things To Consider For Your Back To School Marketing Campaign

Students are still on summer vacation, but retailers are already planning for the back-to-school shopping season.

It’s the second largest consumer-spending period for retailers behind the winter holidays and a huge opportunity for marketers to increase brand awareness and expand their customer base. Average back-to-school spending has continued to increase every year. The average American with kids in grades K-12 shelled out approximately $688 during the last back-to-school season, up from $603 in 2011.

Marketing to “Stressed Out” Millennials

Millennial Generation or Generation Y includes those who were born roughly between 1980 and 2000. They’re rapidly coming into their own and will make up 36 percent of the workforce by next year and 46 percent by 2020.  The American Psychological Association recently released research revealing that Millennials are the most stressed demographic.