Motivate Your Target Market By Using Radio

A recent article on the Nielsen website caught my eye.  It states that radio is an integral part of the lives of most Americans with 92% of Americans tuning in to the radio each week… So who exactly is motivating these audio consumers and how can you, as a business owner/marketer, use this to your benefit to maximize your marketing budget?

5 Tips for Using Social Media to Grow your Dallas Business

If you are looking for a way to expand your Dallas area business, then social media is the way to go. Don’t make the mistake of thinking that social media is only for companies that have a national audience – you can focus on Dallas social media tactics in order to expand your business within the area as well.

Should your Dallas Business be Marketing on Facebook?

Facebook is a hugely popular social media network, with well over a billion active users. If you’re under the impression that Facebook is simply a place for bored people to share cat videos and brag about how many friends they have, then you’re right, but you’re missing out on a fantastic marketing opportunity for your small business.

How the “Connected Car” took a wrong turn!

Ok, you must admit the notion of having a “Dashboard of the Future” is kinda cool, Wifi connected, with streaming audio features, voice commands and social integration screams fun!  I wonder though, face booking, tweeting, texting and driving is a scary notion no matter how cool, sleek and well designed the Dashboard of the future may look.  Automakers are in a rush to design the future automobile that could change the way we drive forever.  Actually it could revolutionize the way we drive forever.  Just think of the amazing things you could do with a smart Dashboard.

3 Ways to Save $4 Million in Super Bowl Advertising

Advertising during the Big Game is every marketers dream opportunity, all the pressure to pull off something brilliant…great way to make your career, right?  Now, let me welcome you to the 21^st century the Age of Technology. These days there are really clever ways to get your message to consumers without spending $4 million in advertising on a Super Bowl Commercial.  I know we all love those witty and sometimes hilarious commercials advertisers push during the Big Game. It makes you wonder if the message really gets through to the consumers.