3 Martini Lunches are Popular Again

3 martiniAs the pop culture phenomena Mad Men proves, advertising has always been a very sexy profession. Like Don Draper and the rest of the professionals at Sterling, Cooper and Partners, modern advertising executives spend their days curating culture, defining what the general population finds cool and hip, and crafting conversations about the brands and products they represent. While today’s advertising executive’s may indulge in occasional three martini lunches, it’s not nearly as common as it was in the early 70s. But that all may be changing.

Client meetings on Mad Men were fun. Don and his creative team lit up a cigarettes, poured some scotch, and elegantly reel the client into the pitch. Using a storyboard, the team’s spun the award-winning ads of their day. Today, advertising executives think much bigger. A single storyboard won’t cut it in our multi-media reality, so teams come equipped with high resolution photos, videos, casting ideas, and full on social media strategies. Clients and potential clients will now get a full court press during the creative process, leveraging the talents and expertise of many different staff members.

While the series has come under fire for its portrayal of race and gender, today’s advertising offices and executives are more likely to be criticized for the lack of diversity in their product, as opposed to their offices. Media watchdogs are quick to point out the lack of diversity within mainstream advertising, as well as the proliferation of photo-shopped images which reinforce a very specific idea of beauty. With the help of their clients, however, ad agencies are working hard to diversify their campaigns, making them more reflective of today’s families and consumers.

In the new season of Mad Men, Peggy and Joan’s influence, as well as the increased screen time of African American characters like Dawn and Shirley reflect the both changing dynamics and the introduction of a less masculine perspective.

Advertising has always been a profession for smart, hardworking, creative, and sometimes hard drinking men and women. While today’s advertising executives may indulge in occasional three martini lunches, they are more likely to be found spending their lunch hour at the gym, listening to podcasts, or surfing social media for inspiration. Connectivity to their content, their community, and the culture at large is key to their success. With an exceptionally high stress and burnout rate, advertising executives are actively looking for ways to manage both their health and their stress levels.

Don and company certainly looked sharp in their three piece suits. As this season begins, the old guard as SCP are starting to show their age, fashion -wise. Today’s advertising executives pay homage to the style of the 60’s with classically tailored, although a bit a more casual dress code. Being fashion forward and retro at the same time can be a hallmark of the industry.

Advertising, by design, is a changing and evolving industry. Executives of the Mad Men era and today are defined by their ability to innovative, create, interpret, and tell a story, with words and pictures (and today, hashtags). three Martini lunches may be a thing of the past, but the spirit of collaboration and creativity they inspire live on. We can all drink to that. 

Motivate Your Target Market By Using Radio

Kids listening to radioA recent article on the Nielsen website caught my eye.  It states that radio is an integral part of the lives of most Americans with 92% of Americans tuning in to the radio each week… So who exactly is motivating these audio consumers and how can you, as a business owner/marketer, use this to your benefit to maximize your marketing budget? Continue reading

5 Ways to be SMART and Set Annual Goals!


It’s that wonderful time of the year right?  A new year means new beginnings, and new adventures, right?  2014 is our chance to press reset, reinvent ourselves, get healthy, lose weight and take on new challenges.  Well not so fast!  Can we take a moment to be honest; most of us have already broken a few New Year resolutions, LOL.  We stifle ourselves or fail to set goals because we can’t decide on what we want to achieve. Most of us fall victim to setting goals we lose sight of as the velocity of life starts to pull one-way or the other, we abandon our path and our goals become after thoughts. Continue reading

How the “Connected Car” took a wrong turn!

Mazda3 dashboard

Ok, you must admit the notion of having a “Dashboard of the Future” is kinda cool, Wifi connected, with streaming audio features, voice commands and social integration screams fun!  I wonder though, face booking, tweeting, texting and driving is a scary notion no matter how cool, sleek and well designed the Dashboard of the future may look.  Automakers are in a rush to design the future automobile that could change the way we drive forever.  Actually it could revolutionize the way we drive forever.  Just think of the amazing things you could do with a smart Dashboard.

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Five Reasons Leaders Should Set Annual Reading Goals

thedeathofcaptainmarvelAside from the fact that reading is my guilty pleasure, I thought I’d share a few insights on why I now set annual reading goals and you should too!  Let me set the stage, I developed my passion for reading as a kid obsessing over comic books.  My family will tell you, growing up I was a comic book fanatic or geek.  I once even got into a school yard fight with a friend that stole one of my favorite titles The Death of Captain Marvel  glad we can all laugh about that now, sheesh!

I obsessed over the intricate details of each book; truth is every word seemed to jump off each page granting me the ability to tap a great certain creative energy that only increased as I got older.  Although, my reading tastes have changed over the years it’s still a passion. Continue reading