A recent article on the Nielsen website caught my eye. It states that radio is an integral part of the lives of most Americans with 92% of Americans tuning in to the radio each week… So who exactly is motivating these audio consumers and how can you, as a business owner/marketer, use this to your benefit to maximize your marketing budget? Continue reading
Author Archives: adellafremstad
How Relevant Is Your Marketing To Your Customer?
One of my favorite daily emails I receive is “Shop It To Me”. “Shop It To Me” is like an online personal shopper. I filled out a survey and told them my favorite brands and sizes, etc. They do all the work! They scout the web and deliver a personalized Salemail™ that features the latest markdowns, secret promotion codes, and VIP sale events! “Shop It To Me” uses Commerce Relevancy, which is the next wave putting your client marketing on another level. How often are you getting emails with “your personal product recommendations”? How personalized and correct are they really? How relevant is the information you are sending to your customers?
Is Your Mobile Marketing Strategy Air-tight?
Mobile devices have clearly changed the way people shop. From my own personal experience, as I was doing some Black Friday shopping last week, I turned to my I-phone on several occasions for price comparisons, check inventory to see which store had the item I was looking for in-stock, and to read consumer reviews.
In e-commerce, the mobile revolution is here.
Is Prankvertising the new trend in Advertising?
Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading
5 Things To Consider For Your Back To School Marketing Campaign
Students are still on summer vacation, but retailers are already planning for the back-to-school shopping season.
It’s the second largest consumer-spending period for retailers behind the winter holidays and a huge opportunity for marketers to increase brand awareness and expand their customer base. Average back-to-school spending has continued to increase every year. The average American with kids in grades K-12 shelled out approximately $688 during the last back-to-school season, up from $603 in 2011. Continue reading