Black Friday 2.0—the Cyber Monday Phenomenon

Forget waking up at 2am to get in line at Best Buy; or ending Thanksgiving dinner early to get to Victoria’s Secret at 9pm… All you have to do is turn on your mobile device or tablet and shop from the comfort of home.

Black Friday

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Is Your Mobile Marketing Strategy Air-tight?

US Retail McommerceMobile devices have clearly changed the way people shop.  From my own personal experience, as I was doing some Black Friday shopping last week, I turned to my I-phone on several occasions for price comparisons, check inventory to see which store had the item I was looking for in-stock, and to read consumer reviews.

In e-commerce, the mobile revolution is here.

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Business Trends for 2014

167442255It’s hard to believe that 2014 is right around the corner!  With the New Year, there will also be new business trends for 2014.  Based on my research and various articles I’ve read, 2014 will be the perfect storm of necessity and opportunity.  Some economies will do OK, others will be shaky; but whatever market or industry you’re in, those who understand and cater to changing consumer needs, desires and expectations will have plenty of opportunity to profit.  Continue reading