Prankvertising is when a brand pulls a marketing prank on random, unsuspecting consumers. More major brands have started to use this approach as they realize how powerful this medium is at generating word of mouth buzz. The more clever the “prank” the more apt it is to be spread virally through You Tube, Facebook, Twitter, etc. It has the same appeal that “flash mobs” started way back in 2003.
Brands such as Coca Cola, Samsung and the TNT television network have all employed this tactic in their marketing strategy. Some examples include the movie trailer for Dead Man Down. The scene is set in an office building. Continue reading