Marketing Stunts: Giant Dragon Skull Found on Beach


The marketing world seems to be finding more and more ways to capture attention through stunts.

Game of Thrones has obtained an exceptionally broad and active international fan base.  The HBO series has received widespread acclaim by critics, although its use of nudity and violence has caused controversy. The series has won numerous awards and nominations, including a Primetime Emmy Award in all three seasons and a Golden Globe nomination. In the advertising community, it seems the series is worthy of receiving a few marketing awards for creativity and imagination.

The newest season, has launched a marketing campaign that is well beyond this world!  As a result, a Giant Dragon Skull has appeared on Charmouth beach, home of Jurassic Park in Dorset, England.  The famous beach is known for its many large fossil discoveries. BlinkBox, the company responsible for the execution of this marketing stunt is a streaming service. The company had three sculptors work more than two months building the masterpiece. The finished product was then installed overnight this week to trumpet Blinkbox’s showing of the HBO series’ third season. Check out his fascinating video below giving a behind-the-scenes look at how the skull was created.

AdWeek praised it as “perhaps the coolest Game of Thrones-related marketing since the dragon-shadow newspaper ad, flying over the New York Times.  The series marketing team is no stranger to stunts.  In the Monday, Feb. 25, 2013 edition of the New York Times, HBO ran a massive “Game of Thrones” ad featuring a dragon shadow flying across two pages of fake content on newsprint. The clever campaign for the drama’s season launch ran in the Arts section the day after the Oscars, so any readers searching award winners were greeted with a Game of Thrones dragon shadow.  Intriguing at very least, and a target marketing stunt at best.

dragon(Picture courtesy of The New York Times)

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