Reputation Management: What Others Are Saying About YOUR Business

As advertisers we work vigorously to make sure the message we distribute to the public is appealing to our target and engages consumers to the product. No matter how eloquent our messages are, a simple bad review of “This sucks” can turn potential consumers away in a heartbeat.  With the number of reviews made on a daily basis in large markets like DFW, small businesses and companies in Dallas need to be aware of their online reputation.  Here are a few reasons why you shoudl monitor your online reputation.

Marketing Stunts: Giant Dragon Skull Found on Beach

The marketing world seems to be finding more and more ways to capture attention through stunts.

3 Steps to Building Brand Loyalty

One of the biggest challenges facing marketers is gaining and retaining customers. All customers are of value, but that value doesn’t equal consumer loyalty to your brand. Some consumers of your brand become lifelong users, advocates and enthusiast.  Other consumers are less committed to your brand and are easily swayed through consumer promotions, competitive pricing and convenience. You can’t please all consumers at all times. What is not a given, however, is the size of the “loyalist” segment for any given brand.

Marketing Stunts: Heineken plays “Departure Roulette”

Heineken has a history of executing out of the box guerilla marketing tactics like their newest tactic appropriately titled,”Departure Roulette.”  Last week, a Heineken representative set up a giant billboard at JFK’s Terminal 8 and asked volunteer travelers to press a button which would assign them to a new random destination immediately.

Get a Head Start on Your Holiday Marketing

As I was shopping for some outdoor and patio items this past weekend and noticed several “Christmas” sections starting to appear in many major retail establishments.  The holiday marketing season is rapidly approaching and consumer marketers are already in the process of finalizing holiday strategies.  Even though successful marketing tactics and strategies carry over from year-to-year, each season offers new wrinkles on old ideas and sometimes completely new marketing channels and technologies.   Here are a few tactics to consider when planning your holiday marketing campaign: