Cars, Models, and Mohawks, Oh My! – Human Billboard Marketing

mohawk1-resized-600I hope everyone in Dallas got a chance to attend the 97.9 The Beat’s 8th Annual Dub Custom Car Show & Concert – it was a sight to see!!!  Not only did we have the hottest hip hop artists performing and the coolest custom cars in the nation, but did anyone notice how everyone seized the opportunity to market and brand themselves??  From the car clubs and music producers to the women (marketing a company or just marketing themselves 🙂 ), it was amazing to see grassroots marketing at its finest. Continue reading

What Is Your Marketing Strategy Lacking?

During my 11+ years in radio, one of the things I like most about my job is the opportunity to help new businesses launch and grow their business.  The key to their success is quite simple; you have to have a solid marketing strategy.  You could have the best and most unique product in the world, but if you don’t take the right approach to market it, no one will know it exists.  Here are a few things to consider when creating your marketing strategy:

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The Benefits of Brand Engagement Through Experiential Marketing

brandengagementThis weekend, I attended the 8th Annual DUBCustom Car Show and Concert and was fascinated by the various vendors and their methods of brand engagement at the event.  I spoke to a few vendors to see what methods work best for them and the benefits they realized from experiential marketing.  Experiential Marketing can be referred to, or exist in many various formats such as Event Marketing, Live Marketing or Sponsorship Activation.

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The Age of Instagram: How to use P2P Marketing at it’s BEST


Once upon a time Facebook ruled the world and advertisers clamored to break into its social space. And they did, and in a big annoying way.  The dominating opinion of most users is that interruption of leisurely social time with ads is a huge marketing No-No! Users avoid News-feed ads and discount them as invasive, monitored messages that interrupt private time. And alas, things changed and the old Facebook became extinct as has the former user enthusiasm around it. Continue reading