Cause-Related Marketing: Is It Right For Your Business?


Cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause-related marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause-related marketing is a marketing relationship not necessarily based on a donation. Continue reading

Consumer Data Does Not Lie

After recently reviewing the latest Scarborough data for the Dallas/Ft. Worth market, I walked away re-inspired and more confident that data and figures can help you way more than they can hurt you.

matrix-numbersHealthcare is one of the industries that I’ve been heavily prospecting and I’ve noticed a couple of challenges along the way.  I find that trying to pitch advertising values to a hospital or specialty clinic can be complicated as it has been for me. The first obstacle I always face is providing enough data and proof that our consumers consist of the very Continue reading

RADIO: “The Original Social Media”


With all the changes and a myriad of choices in consuming media, the RADIO that we turn on and listen every day is more relevant than ever.

Radio was the FIRST and original social media.  Think about it. What is more compelling than the human voice, the one-one-one connection, the single source can that can connect you immediately to the community, influence, inform, entertain and motivate? It’s RADIO.

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Who’s Leading the Tribe?: How Technology Shifts Corporate Power

I needed a quick sprint of inspiration and turned to Seth Godin’s must read, “Tribes, We Need You to Lead Us.”  If you haven’t read this jolt of leadership – you must!

Godin discusses marketing ideologies in an internet world.  He speaks to traditional influences from consumer messaging.  Traditionally, the ad community has conveniently placed consumers into generic categories like “general market” and other stereotypical and usually demographically-driven targets.  This has become the foundation of their media buying strategy, thereby broadcasting through consumer advertisements.  To the contrary, Godin argues that mass marketing is dead, primarily due to the internet’s immense connectivity and everyone’s ability to share and voice their ideas and interests. He finds that the end game lies in winning through leadership and influence. Continue reading

10 Advantages to Using LinkedIn!

The World’s Largest Professional Network with over 200 Million members.LinkedInAudit

The single best place to manage your professional brand is  I’m assuming at this point, most professionals with any social media interest have a profile.  If you don’t, carve out time to explore and build your personal brand using this powerhouse professional networking tool.

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